KIA Canada

National Flyer Inserts


Sample from 9 national flyer inserts made for KIA Canada.
Over 30 million flyers were printed and distributed across Canada between 2015–2017





The Challenge:
Showcase KIA's cars in a end-of-summer flyer that complements its running campaign, "Made For People Like You Sales Event".

The Idea: Incorporate quotes from real KIA car owners, and car imagery that transitions from the sunset of summer to the colder blue hues that signal the season's change.


Credits:
Photo Compositing, Art Direction: PeiYing Cheung
Graphic Designer: Alison Rowan