KIA Canada
National Flyer Inserts
Sample from 9 national flyer inserts made for KIA Canada.
Over 30 million flyers were printed and distributed across Canada between 2015–2017
Over 30 million flyers were printed and distributed across Canada between 2015–2017
The Challenge:
Showcase KIA's cars in a end-of-summer flyer that complements its running campaign, "Made For People Like You Sales Event".
The Idea: Incorporate quotes from real KIA car owners, and car imagery that transitions from the sunset of summer to the colder blue hues that signal the season's change.
Credits:
Photo Compositing, Art Direction: PeiYing Cheung
Graphic Designer: Alison Rowan