py https://peiying.ca py Sat, 08 Aug 2026 21:36:07 +0000 https://peiying.ca en Personal Projects - Home https://peiying.ca/Personal-Projects-Home Fri, 14 Apr 2023 19:38:01 +0000 py https://peiying.ca/Personal-Projects-Home Featured Projects https://peiying.ca/Featured-Projects Sun, 16 Apr 2023 18:14:54 +0000 py https://peiying.ca/Featured-Projects <img width="1536" height="1537" width_o="1536" height_o="1537" data-src="https://freight.cargo.site/t/original/i/4518f0fb2628db64e1ae020dc4f56c7cf2b00e83a4872aa53f966d26f85fc4bd/Carlverse.jpg" data-mid="175556902" border="0" src="https://freight.cargo.site/w/1000/i/4518f0fb2628db64e1ae020dc4f56c7cf2b00e83a4872aa53f966d26f85fc4bd/Carlverse.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9ab12cd4a52911e4b1eb77446d68e06889264ca5d4f3754f6766f774183ee03e/FIFA.png" data-mid="176269180" border="0" src="https://freight.cargo.site/w/1000/i/9ab12cd4a52911e4b1eb77446d68e06889264ca5d4f3754f6766f774183ee03e/FIFA.png" /><img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/754239dfa4bcf2124a04f8e451ff22cd58f76e575d20d6ab3bdca650970899b1/Raptors-Jersey.png" data-mid="176269194" border="0" src="https://freight.cargo.site/w/1000/i/754239dfa4bcf2124a04f8e451ff22cd58f76e575d20d6ab3bdca650970899b1/Raptors-Jersey.png" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4bd0c4e9cff163e9874f56d83e7b6ca5e8c7233ec9062f4cef3f99208fa4ef2e/GTA-Jersey.png" data-mid="246897592" border="0" src="https://freight.cargo.site/w/1000/i/4bd0c4e9cff163e9874f56d83e7b6ca5e8c7233ec9062f4cef3f99208fa4ef2e/GTA-Jersey.png" /> <img width="1536" height="1536" width_o="1536" height_o="1536" data-src="https://freight.cargo.site/t/original/i/30bc9479e4410365bc2e74838088cfc4484c4ac029f8e1d09d40c5dc462c3f0e/Hot-Stove.jpg" data-mid="175556899" border="0" src="https://freight.cargo.site/w/1000/i/30bc9479e4410365bc2e74838088cfc4484c4ac029f8e1d09d40c5dc462c3f0e/Hot-Stove.jpg" /><img width="1537" height="1537" width_o="1537" height_o="1537" data-src="https://freight.cargo.site/t/original/i/9f3ec8a881677c357c5debea61c815ab28f30df87e106305468807753210961a/Dropshop.jpg" data-mid="175556903" border="0" src="https://freight.cargo.site/w/1000/i/9f3ec8a881677c357c5debea61c815ab28f30df87e106305468807753210961a/Dropshop.jpg" /><img width="1537" height="1536" width_o="1537" height_o="1536" data-src="https://freight.cargo.site/t/original/i/b22657b51d3b3cd74eac01fcd427120290c6c7cfb1cf92ae9f2b82be9b43c699/Halo-Clear.jpg" data-mid="175556898" border="0" src="https://freight.cargo.site/w/1000/i/b22657b51d3b3cd74eac01fcd427120290c6c7cfb1cf92ae9f2b82be9b43c699/Halo-Clear.jpg" /><img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/2ca03fbdaf14e7f7b6d632132fa9c0cedd5536c773b6c2bff318916c5d5b1282/Raps30th.png" data-mid="246898639" border="0" src="https://freight.cargo.site/w/1000/i/2ca03fbdaf14e7f7b6d632132fa9c0cedd5536c773b6c2bff318916c5d5b1282/Raps30th.png" /> <img width="3008" height="3008" width_o="3008" height_o="3008" data-src="https://freight.cargo.site/t/original/i/d0d0d9edc6eb668e01f39129102f2ea9ee914e6d094a038fb2efd59412fad429/diego-gonzalez--I8lDurtfAo-unsplash-copy.png" data-mid="188198245" border="0" src="https://freight.cargo.site/w/1000/i/d0d0d9edc6eb668e01f39129102f2ea9ee914e6d094a038fb2efd59412fad429/diego-gonzalez--I8lDurtfAo-unsplash-copy.png" /><img width="1537" height="1536" width_o="1537" height_o="1536" data-src="https://freight.cargo.site/t/original/i/969c625712046d622046bf1e4ca72132bd67bf079abf699240ccd34d6356a341/Blueprint.jpg" data-mid="175556909" border="0" src="https://freight.cargo.site/w/1000/i/969c625712046d622046bf1e4ca72132bd67bf079abf699240ccd34d6356a341/Blueprint.jpg" /><img width="1536" height="1537" width_o="1536" height_o="1537" data-src="https://freight.cargo.site/t/original/i/2267aafaeca93231858915c75791bfdbc6faade0f94d22a4dbb57688f0c8c7ac/Allstate.jpg" data-mid="175556907" border="0" src="https://freight.cargo.site/w/1000/i/2267aafaeca93231858915c75791bfdbc6faade0f94d22a4dbb57688f0c8c7ac/Allstate.jpg" /><img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/145b8834ce196a2f1b338908349bae7a6a0c42a6c305342a33d9a4a4409001dd/Adidas30.png" data-mid="247008728" border="0" src="https://freight.cargo.site/w/1000/i/145b8834ce196a2f1b338908349bae7a6a0c42a6c305342a33d9a4a4409001dd/Adidas30.png" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/79ce1e2240d0f242e401323546b6c36cc7e671a6e2e144d4742208edcf24aa93/Argos-H-F-Thumbnail.png" data-mid="215719654" border="0" src="https://freight.cargo.site/w/1000/i/79ce1e2240d0f242e401323546b6c36cc7e671a6e2e144d4742208edcf24aa93/Argos-H-F-Thumbnail.png" /><img width="1536" height="1537" width_o="1536" height_o="1537" data-src="https://freight.cargo.site/t/original/i/370dd395a25aa814c8597c47dc0464ff3b77dd8a837695279f79b199b0d72d08/GloblJam-copy.png" data-mid="247008795" border="0" src="https://freight.cargo.site/w/1000/i/370dd395a25aa814c8597c47dc0464ff3b77dd8a837695279f79b199b0d72d08/GloblJam-copy.png" /><img width="1537" height="1537" width_o="1537" height_o="1537" data-src="https://freight.cargo.site/t/original/i/fccc22966de92594f6526b7e164b6105feb29dcf0e5ba7f3eea881d510b62fd2/MyFy.jpg" data-mid="175556908" border="0" src="https://freight.cargo.site/w/1000/i/fccc22966de92594f6526b7e164b6105feb29dcf0e5ba7f3eea881d510b62fd2/MyFy.jpg" /><img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/3bf9f9f1e1de55f9e51a1bd0771287ff65ace4c1e8b107775f09beb852b54142/RaptorStatueMuseum.png" data-mid="247008801" border="0" src="https://freight.cargo.site/w/1000/i/3bf9f9f1e1de55f9e51a1bd0771287ff65ace4c1e8b107775f09beb852b54142/RaptorStatueMuseum.png" /> TFC Global Toronto Area Intro https://peiying.ca/TFC-Global-Toronto-Area-Intro Tue, 25 Mar 2025 21:49:33 +0000 py https://peiying.ca/TFC-Global-Toronto-Area-Intro TFC -&nbsp; Global Toronto Area&nbsp; Toronto FC Creative Strategy +&nbsp; Art Direction, Design. 2024 Designer: Janet Wen Venue: BMO Field The Ask:&nbsp; The challenge from Toronto FC was to create a three-year kit, subbrand and campaign that celebrated the global connection of our loyal fanbase, our diverse city and the beautiful game.The Big Idea: Beginning with the launch with a Community Kit in 2024, the campaign leads the brand into the World Cup in 2026, when the world meets in one place—our home—the GTA, or, as we like to call it: the “Global Toronto Area”&nbsp;Our Community kit tells the story of our crest’s shield—our diverse nationalities. The way the shields interlock demonstrate that though we may all be different, we find common shades in one another through our love of the team, All For One.&nbsp; Global Toronto Area https://peiying.ca/Global-Toronto-Area Tue, 25 Mar 2025 21:58:46 +0000 py https://peiying.ca/Global-Toronto-Area 24 Community Kit Design &amp; Marketing <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ece70feb975d641458fd7d02a4cf0879f98ab4304612e0a3d4f7a10539aaa7e/Slide-16_9---22.png" data-mid="228797806" border="0" src="https://freight.cargo.site/w/1000/i/4ece70feb975d641458fd7d02a4cf0879f98ab4304612e0a3d4f7a10539aaa7e/Slide-16_9---22.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8fb9530977127e95aff358cfcea57db15f362950cc93c9483fdac4733877284b/Slide-16_9---15.png" data-mid="228797809" border="0" src="https://freight.cargo.site/w/1000/i/8fb9530977127e95aff358cfcea57db15f362950cc93c9483fdac4733877284b/Slide-16_9---15.png" /> <img width="818" height="529" width_o="818" height_o="529" data-src="https://freight.cargo.site/t/original/i/9b40b41dfda9fe59ab81430d486ec5857c19369f9bccb610506f6c608e826c55/Frame-2-6.png" data-mid="251085832" border="0" src="https://freight.cargo.site/w/818/i/9b40b41dfda9fe59ab81430d486ec5857c19369f9bccb610506f6c608e826c55/Frame-2-6.png" /> <img width="818" height="529" width_o="818" height_o="529" data-src="https://freight.cargo.site/t/original/i/bbc4190cb8376343ea5c7d77abb8311eade2ba0cb93b4e10739b02da71bd5f32/Frame-2.png" data-mid="251085838" border="0" src="https://freight.cargo.site/w/818/i/bbc4190cb8376343ea5c7d77abb8311eade2ba0cb93b4e10739b02da71bd5f32/Frame-2.png" /> <img width="818" height="529" width_o="818" height_o="529" data-src="https://freight.cargo.site/t/original/i/d5016f16343c7f95491ccb488cec0d39cfe57f3a99d16cfcb3c5248cdb505af4/Frame-2-2.png" data-mid="251085829" border="0" src="https://freight.cargo.site/w/818/i/d5016f16343c7f95491ccb488cec0d39cfe57f3a99d16cfcb3c5248cdb505af4/Frame-2-2.png" /> <img width="818" height="529" width_o="818" height_o="529" data-src="https://freight.cargo.site/t/original/i/f086cbf43450030251ab8af97cb119ffd8415b974257302fe354952ac61ce040/Frame-2-5.png" data-mid="251085835" border="0" src="https://freight.cargo.site/w/818/i/f086cbf43450030251ab8af97cb119ffd8415b974257302fe354952ac61ce040/Frame-2-5.png" /> <img width="818" height="529" width_o="818" height_o="529" data-src="https://freight.cargo.site/t/original/i/f1636f90fc763ae05304c3cfbf113863f2597c617ffb666b2a655611dc489523/Frame-2-4.png" data-mid="251085831" border="0" src="https://freight.cargo.site/w/818/i/f1636f90fc763ae05304c3cfbf113863f2597c617ffb666b2a655611dc489523/Frame-2-4.png" /> <img width="818" height="529" width_o="818" height_o="529" data-src="https://freight.cargo.site/t/original/i/3f612daae56f2c713dc3e6246319ca541dc9eb59b566bcf46003e0932fb13592/Frame-2-3.png" data-mid="251085830" border="0" src="https://freight.cargo.site/w/818/i/3f612daae56f2c713dc3e6246319ca541dc9eb59b566bcf46003e0932fb13592/Frame-2-3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0bff2250e3f589718c824dc9dc8504d802ffc70a7e91a57d1171621350efefb5/Slide-16_9---3.jpg" data-mid="251085918" border="0" src="https://freight.cargo.site/w/1000/i/0bff2250e3f589718c824dc9dc8504d802ffc70a7e91a57d1171621350efefb5/Slide-16_9---3.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/626a6662435c55b604d3eba437da73ef39d670eab48bbf6daa9831fc07fee130/image-203.png" data-mid="228797918" border="0" src="https://freight.cargo.site/w/1000/i/626a6662435c55b604d3eba437da73ef39d670eab48bbf6daa9831fc07fee130/image-203.png" /> <img width="1807" height="1044" width_o="1807" height_o="1044" data-src="https://freight.cargo.site/t/original/i/07d68441da2a5412ddd848224d0894abb61d6676d5c58de8a04b17a6711ab21d/image-283.png" data-mid="228797859" border="0" src="https://freight.cargo.site/w/1000/i/07d68441da2a5412ddd848224d0894abb61d6676d5c58de8a04b17a6711ab21d/image-283.png" /> <img width="1706" height="640" width_o="1706" height_o="640" data-src="https://freight.cargo.site/t/original/i/f16f6a6e1e7b88cdc14c87ae985ac4c35832a41146823249f35ff4c429abbfb9/OOH-Galleria-1706x640.jpg" data-mid="228797896" border="0" src="https://freight.cargo.site/w/1000/i/f16f6a6e1e7b88cdc14c87ae985ac4c35832a41146823249f35ff4c429abbfb9/OOH-Galleria-1706x640.jpg" /> <img width="1497" height="869" width_o="1497" height_o="869" data-src="https://freight.cargo.site/t/original/i/98335684ca8729efa30cba9064f5215eb4c43518b096ab5125b4893cf65dd0d2/SBA-BREMNER-GATE-1-HISTORICAL-ART-EAST-SOUTH-WEST-SCREEN-09262020--17-104948-copy.jpg" data-mid="228798077" border="0" src="https://freight.cargo.site/w/1000/i/98335684ca8729efa30cba9064f5215eb4c43518b096ab5125b4893cf65dd0d2/SBA-BREMNER-GATE-1-HISTORICAL-ART-EAST-SOUTH-WEST-SCREEN-09262020--17-104948-copy.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a3a33702fa30c81105b6d3aba2dacddb8061dfaed056919990b16e7fd425ca57/PR-Product-Shots4x5_Patch.png" data-mid="228797853" border="0" src="https://freight.cargo.site/w/1000/i/a3a33702fa30c81105b6d3aba2dacddb8061dfaed056919990b16e7fd425ca57/PR-Product-Shots4x5_Patch.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6e1ed1c2b088a97a951dea2c2fd9931c801df46d06654adf31794ea72e55c8f/PR-Product-Shots1x1_GTA.png" data-mid="228797854" border="0" src="https://freight.cargo.site/w/1000/i/a6e1ed1c2b088a97a951dea2c2fd9931c801df46d06654adf31794ea72e55c8f/PR-Product-Shots1x1_GTA.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2e8812ab91ae6b70523c7c5f1e8d27e7f159358c50183a014d124bb547f10eb3/PR-Product-Shots4x5_Floating_Front.png" data-mid="228797855" border="0" src="https://freight.cargo.site/w/1000/i/2e8812ab91ae6b70523c7c5f1e8d27e7f159358c50183a014d124bb547f10eb3/PR-Product-Shots4x5_Floating_Front.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d8d688a92d9bc4634de778624c33984b49a5acd004ebfee9920ccc1c7f03a41e/PR-Product-Shots4x5_Jersey-Hang.png" data-mid="228797856" border="0" src="https://freight.cargo.site/w/1000/i/d8d688a92d9bc4634de778624c33984b49a5acd004ebfee9920ccc1c7f03a41e/PR-Product-Shots4x5_Jersey-Hang.png" /> Global Toronto Area Branding <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25c32acf42967a6e2d999317cc8109d7c8399964fdcb99136c62a27872596591/4.2.png" data-mid="228797803" border="0" src="https://freight.cargo.site/w/1000/i/25c32acf42967a6e2d999317cc8109d7c8399964fdcb99136c62a27872596591/4.2.png" /> <img width="4999" height="1700" width_o="4999" height_o="1700" data-src="https://freight.cargo.site/t/original/i/d9a4b08953f337057ca4d2c740ca2afcdf968463ba32c353c712e2671bfe7090/GTA-Mural-Options-07-1.png" data-mid="228797810" border="0" src="https://freight.cargo.site/w/1000/i/d9a4b08953f337057ca4d2c740ca2afcdf968463ba32c353c712e2671bfe7090/GTA-Mural-Options-07-1.png" /> <img width="1920" height="922" width_o="1920" height_o="922" data-src="https://freight.cargo.site/t/original/i/2223bd6ccbe50bdcab5e37c9fd885c237c409744d29c263831345a2c25c2865a/Slide-16_9---12.jpg" data-mid="228798746" border="0" src="https://freight.cargo.site/w/1000/i/2223bd6ccbe50bdcab5e37c9fd885c237c409744d29c263831345a2c25c2865a/Slide-16_9---12.jpg" /> <img width="3550" height="2366" width_o="3550" height_o="2366" data-src="https://freight.cargo.site/t/original/i/4f462b1b384789bcc01d09f14634442436ebd370ae9677ed6911222479a07822/03-Laptop-Screen-Mockup-copy.jpg" data-mid="247019901" border="0" src="https://freight.cargo.site/w/1000/i/4f462b1b384789bcc01d09f14634442436ebd370ae9677ed6911222479a07822/03-Laptop-Screen-Mockup-copy.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/200051bc8108cb9c339054d0ee65d6f1c0d0451523033787a96b89a06ed6a7d3/9075-1-android-smart-phone-mockup-copy2.jpg" data-mid="247019914" border="0" src="https://freight.cargo.site/w/1000/i/200051bc8108cb9c339054d0ee65d6f1c0d0451523033787a96b89a06ed6a7d3/9075-1-android-smart-phone-mockup-copy2.jpg" /> Raptors Jersey Intro copy https://peiying.ca/Raptors-Jersey-Intro-copy Sat, 08 Aug 2026 21:34:29 +0000 py https://peiying.ca/Raptors-Jersey-Intro-copy Raptors 905 Lunar New Year JerseyTheme Night Jersey Design 2024 The Ask: Create a theme night jersey design to celebrate Lunar New Year in 2024, ushering in the Year of the Dragon. The Result: The 2024 LNY jersey broke jersey sales records at Maple Leaf Sports &amp; Entertainment—it is still the most purchased jersey in 905 history, and was voted the most beloved theme-night jersey by fans across the G-League in its annual jersey bracket challenge. The design also received press attention, giving me the opporutnity to speak about the jerseyon both OMNI TV and the Toronto Star.&nbsp; 905 LNY Jersey https://peiying.ca/905-LNY-Jersey-1 Sat, 08 Aug 2026 21:36:07 +0000 py https://peiying.ca/905-LNY-Jersey-1 <img width="4098" height="2305" width_o="4098" height_o="2305" data-src="https://freight.cargo.site/t/original/i/a2f254ad99934e42f061a24e369402e54adc72ea7ff8732b492c750c7fc1e94a/Option-1-Mock.png" data-mid="251086439" border="0" src="https://freight.cargo.site/w/1000/i/a2f254ad99934e42f061a24e369402e54adc72ea7ff8732b492c750c7fc1e94a/Option-1-Mock.png" /> <img width="4098" height="2305" width_o="4098" height_o="2305" data-src="https://freight.cargo.site/t/original/i/a857d0ab0131ae33a1bcd94efdfdc3a44e7287eb43c9aa4e640b3b8224640801/Option-1-Mock-1.png" data-mid="251086437" border="0" src="https://freight.cargo.site/w/1000/i/a857d0ab0131ae33a1bcd94efdfdc3a44e7287eb43c9aa4e640b3b8224640801/Option-1-Mock-1.png" /> <img width="4098" height="2305" width_o="4098" height_o="2305" data-src="https://freight.cargo.site/t/original/i/3bd2f31ff783b5e5da8580338da5a36d0a4c3a9b94facceb3a31ed053c09935a/Option-1-Design.png" data-mid="251086436" border="0" src="https://freight.cargo.site/w/1000/i/3bd2f31ff783b5e5da8580338da5a36d0a4c3a9b94facceb3a31ed053c09935a/Option-1-Design.png" /> <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/581228b818229f6788d480d4d076e0b8b213bed19e7f5deb739006b57f3831cb/425353692_944721007279675_1644650054558513455_n.jpeg" data-mid="251086441" border="0" src="https://freight.cargo.site/w/640/i/581228b818229f6788d480d4d076e0b8b213bed19e7f5deb739006b57f3831cb/425353692_944721007279675_1644650054558513455_n.jpeg" /> <img width="1268" height="1786" width_o="1268" height_o="1786" data-src="https://freight.cargo.site/t/original/i/7251b29c51b7602e8bb558357a3e8237ee769d2117540e29fc2ab71609ae51da/nbagleague.png" data-mid="251086451" border="0" src="https://freight.cargo.site/w/1000/i/7251b29c51b7602e8bb558357a3e8237ee769d2117540e29fc2ab71609ae51da/nbagleague.png" /> <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/a6cf22d4d40ca0b8ae2b69aeabb7d25f118d25291bbc4b753f4524ab47d6a666/425140568_924088953053238_5931138951145094352_n.jpeg" data-mid="251086442" border="0" src="https://freight.cargo.site/w/640/i/a6cf22d4d40ca0b8ae2b69aeabb7d25f118d25291bbc4b753f4524ab47d6a666/425140568_924088953053238_5931138951145094352_n.jpeg" /> <img width="889" height="499" width_o="889" height_o="499" data-src="https://freight.cargo.site/t/original/i/ca4994b54d3e8761899d01a2b513aeeed1069d1bbfc70533f650b4e10aed9738/Screenshot_20240202-221313.png" data-mid="251086586" border="0" src="https://freight.cargo.site/w/889/i/ca4994b54d3e8761899d01a2b513aeeed1069d1bbfc70533f650b4e10aed9738/Screenshot_20240202-221313.png" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/addfbe48353aaef6c95e66cb65e50e2797bb3e2fa4516547f391b9a612ab33c2/424780473_18391513768070961_6436289811252061233_n.jpg" data-mid="251086443" border="0" src="https://freight.cargo.site/w/1000/i/addfbe48353aaef6c95e66cb65e50e2797bb3e2fa4516547f391b9a612ab33c2/424780473_18391513768070961_6436289811252061233_n.jpg" /> <img width="1440" height="1675" width_o="1440" height_o="1675" data-src="https://freight.cargo.site/t/original/i/2eaa0fa62742f2c59cc331cb337141fbca475225f24bc857bd3554d6e308ce19/424705544_18391553308070961_5453868784954826199_n.jpg" data-mid="251086440" border="0" src="https://freight.cargo.site/w/1000/i/2eaa0fa62742f2c59cc331cb337141fbca475225f24bc857bd3554d6e308ce19/424705544_18391553308070961_5453868784954826199_n.jpg" /> Raptors Jersey Intro https://peiying.ca/Raptors-Jersey-Intro Sat, 08 Aug 2026 21:06:53 +0000 py https://peiying.ca/Raptors-Jersey-Intro Raptors Rebrand &amp; Jersey DesignCreative Narrative &amp; Design 2026 Background: With the opportunity to revisit the NBA League logo sheet, it was an honour to be asked to spearhead the design and vision for the new era of the Toronto Raptors. Everything from logo, to colour, to typography was on the table—with a hope to usher in a new brand that would embody the post-We The North era (goodbye Chevron!) and represent a new generation of Raps fans.&nbsp;The Idea: Create a brand identity that weaves together the past and present. One that nods to the origins of the team (The Carter Jersey) as well as the urban feel and remix culture of today’s city youth. To bring in new energy and life to the brand, the original typeface has been ‘clawed through’ and adjusted with stylistic curves from the original beloved Raptor logo.&nbsp; Raptors 27/28 Jersey Design https://peiying.ca/Raptors-27-28-Jersey-Design Sat, 08 Aug 2026 19:38:52 +0000 py https://peiying.ca/Raptors-27-28-Jersey-Design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5d12f84da9b69aebe7071a39d7f52192d2188eee1068c81b417eb2775db2150/Slide-16_9---58.png" data-mid="251086398" border="0" src="https://freight.cargo.site/w/1000/i/c5d12f84da9b69aebe7071a39d7f52192d2188eee1068c81b417eb2775db2150/Slide-16_9---58.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c77569d45a5f6e1dbb8748a82c9dc8e53bd7e177d18b90229104840c7fdb6f86/Slide-16_9---41.png" data-mid="251086351" border="0" src="https://freight.cargo.site/w/1000/i/c77569d45a5f6e1dbb8748a82c9dc8e53bd7e177d18b90229104840c7fdb6f86/Slide-16_9---41.png" /><img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/c8be47fd85eba37c4aaed52425e088f5200119044f3496afd058033b58e92ae1/typeexplo.png" data-mid="251086350" border="0" src="https://freight.cargo.site/w/1000/i/c8be47fd85eba37c4aaed52425e088f5200119044f3496afd058033b58e92ae1/typeexplo.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bae1662a8ae7c751d5d2378821b1d32d8d1b2a4420cab09241c3c3a4961ca1b4/Slide-16_9---43.png" data-mid="251086303" border="0" src="https://freight.cargo.site/w/1000/i/bae1662a8ae7c751d5d2378821b1d32d8d1b2a4420cab09241c3c3a4961ca1b4/Slide-16_9---43.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/966934280f8e89c411673921b24052ac8c4e42f666a3639a24c9affe88460592/Slide-16_9---27.png" data-mid="251086302" border="0" src="https://freight.cargo.site/w/1000/i/966934280f8e89c411673921b24052ac8c4e42f666a3639a24c9affe88460592/Slide-16_9---27.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8a8fc21e53e4dce37842de3821238226a073c072391350bf3952702413725f5c/Slide-16_9---22.png" data-mid="251086317" border="0" src="https://freight.cargo.site/w/1000/i/8a8fc21e53e4dce37842de3821238226a073c072391350bf3952702413725f5c/Slide-16_9---22.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8eefa98ea1bb723f618e819fb016f9f3146f17bd7427bf12031e72750c070ddf/Slide-16_9---26.png" data-mid="251086319" border="0" src="https://freight.cargo.site/w/1000/i/8eefa98ea1bb723f618e819fb016f9f3146f17bd7427bf12031e72750c070ddf/Slide-16_9---26.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c91f0d87426bfe3a07dabe644afbfed77eb36cf4f0adef8161e158c5ddc68714/Slide-16_9---18.png" data-mid="251086320" border="0" src="https://freight.cargo.site/w/1000/i/c91f0d87426bfe3a07dabe644afbfed77eb36cf4f0adef8161e158c5ddc68714/Slide-16_9---18.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/970d5d38c0d843870cbd69ff6dafb44d8cc758ddd6b3f7578d0eac51bede49cc/Slide-16_9---592x.png" data-mid="251086345" border="0" src="https://freight.cargo.site/w/1000/i/970d5d38c0d843870cbd69ff6dafb44d8cc758ddd6b3f7578d0eac51bede49cc/Slide-16_9---592x.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d3a112593fd200eb9852c410c1f8ecb6189a717a0cfda484dd2114b2579436e4/Slide-16_9---532x.png" data-mid="251086343" border="0" src="https://freight.cargo.site/w/1000/i/d3a112593fd200eb9852c410c1f8ecb6189a717a0cfda484dd2114b2579436e4/Slide-16_9---532x.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ebe3dde92f396330c8379557a9e70398502ca82be94d80b14ddf49f57c6cee80/Slide-16_9---552x.png" data-mid="251086344" border="0" src="https://freight.cargo.site/w/1000/i/ebe3dde92f396330c8379557a9e70398502ca82be94d80b14ddf49f57c6cee80/Slide-16_9---552x.png" /><img width="3692" height="2160" width_o="3692" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c52b3b4322f89cb11ea638d7d45f07cf02b5a87c3ace2b7f504ee2c874ad39d7/Me3rch.png" data-mid="251086301" border="0" src="https://freight.cargo.site/w/1000/i/c52b3b4322f89cb11ea638d7d45f07cf02b5a87c3ace2b7f504ee2c874ad39d7/Me3rch.png" /> Carlverse-Intro https://peiying.ca/Carlverse-Intro Tue, 20 Feb 2024 15:02:04 +0000 py https://peiying.ca/Carlverse-Intro The Carlverse&nbsp; Toronto Maple Leafs Multiverse Creative Strategy +&nbsp; Art Direction. 2022-23.Motion Designer: Hasan DadahSenior Designer: Janet Wen The Toronto Maple Leafs released a series of NFTs in 2022 inspired by the team slogan, “Leafs Forever”. The team’s beloved mascot, Carlton the Bear, accidentally walked into a time machine, and out came countless versions of himself from different time eras.&nbsp; The community of NFT holders were given avatar assets, as well as access to special giveaways and new ways to show their fandom. We designed a launch campaign spanning email, social, web and out-of-home to support the introduction of the Carlverse, featuring our four beloved OG bears. The Carlverse https://peiying.ca/The-Carlverse Sun, 16 Apr 2023 18:14:59 +0000 py https://peiying.ca/The-Carlverse <img width="1301" height="650" width_o="1301" height_o="650" data-src="https://freight.cargo.site/t/original/i/9e85102bdafd41ab4c0f98a31bd313010c2be7b82874e57affd0ab041e7bb3f7/CARLVERSE_HEAD.jpg" data-mid="205049556" border="0" src="https://freight.cargo.site/w/1000/i/9e85102bdafd41ab4c0f98a31bd313010c2be7b82874e57affd0ab041e7bb3f7/CARLVERSE_HEAD.jpg" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/5c8fc6c36aa8b6e78680f7891743b59d88770de90d0225ecd33443e818848d03/Carl-Foreverton---360.gif" data-mid="176284476" border="0" src="https://freight.cargo.site/w/540/i/5c8fc6c36aa8b6e78680f7891743b59d88770de90d0225ecd33443e818848d03/Carl-Foreverton---360.gif" /> CARL FOREVERTON <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/2f7b924d37f1faf646284e7e2fd6cfd679dbd878fa1cb7ec89850e19ed472095/Carl-Ton3000---360.gif" data-mid="176284297" border="0" src="https://freight.cargo.site/w/540/i/2f7b924d37f1faf646284e7e2fd6cfd679dbd878fa1cb7ec89850e19ed472095/Carl-Ton3000---360.gif" /> CARL TON3000 <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/6760390954bca262caa763b645829cefd11e93927fe34f35d3d5f39064daf9ba/Carl-Dapperton360.gif" data-mid="176285933" border="0" src="https://freight.cargo.site/w/540/i/6760390954bca262caa763b645829cefd11e93927fe34f35d3d5f39064daf9ba/Carl-Dapperton360.gif" /> CARL DAPPERTON <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/afbba6781957eef1025ce5176dfe7b7fbf05824c676d74a7cfa6e9ea02576228/Carl-Cloverton_360.gif" data-mid="176283993" border="0" src="https://freight.cargo.site/w/540/i/afbba6781957eef1025ce5176dfe7b7fbf05824c676d74a7cfa6e9ea02576228/Carl-Cloverton_360.gif" />CARL CLOVERTON <img width="2880" height="1621" width_o="2880" height_o="1621" data-src="https://freight.cargo.site/t/original/i/71c40a4bdcceac31e5995cb9d772ce63545b9437ba2153c7dbe6708200f5560c/dropdetails.png" data-mid="176286096" border="0" src="https://freight.cargo.site/w/1000/i/71c40a4bdcceac31e5995cb9d772ce63545b9437ba2153c7dbe6708200f5560c/dropdetails.png" /> <img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/74602f517d8a3e4cf29ff2c611cd1f6ce5a923ebd1ddff5a7f61c16bfc7b4b39/ForevertonFlip.gif" data-mid="176286018" border="0" src="https://freight.cargo.site/w/400/i/74602f517d8a3e4cf29ff2c611cd1f6ce5a923ebd1ddff5a7f61c16bfc7b4b39/ForevertonFlip.gif" /> <img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/a64b47a87d50e3785d4ffb9ccd10166c34ff0fc61d2a30320d634da1a7c2d9c2/FuturetonFlip.gif" data-mid="176285992" border="0" src="https://freight.cargo.site/w/400/i/a64b47a87d50e3785d4ffb9ccd10166c34ff0fc61d2a30320d634da1a7c2d9c2/FuturetonFlip.gif" /> <img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/b56ad4717ae827ec257495426761043597842475288c9dcebf3599ba7ad954ef/DappertonFlip.gif" data-mid="176286025" border="0" src="https://freight.cargo.site/w/400/i/b56ad4717ae827ec257495426761043597842475288c9dcebf3599ba7ad954ef/DappertonFlip.gif" /> <img width="1680" height="1680" width_o="1680" height_o="1680" data-src="https://freight.cargo.site/t/original/i/56a4e3a302299de201a19feca94cd88d15378c700c2fecb1e142d3ab301658c8/HotDoggerton-Type-Fan-Asset.jpg" data-mid="176286780" border="0" src="https://freight.cargo.site/w/1000/i/56a4e3a302299de201a19feca94cd88d15378c700c2fecb1e142d3ab301658c8/HotDoggerton-Type-Fan-Asset.jpg" /> <img width="1668" height="1671" width_o="1668" height_o="1671" data-src="https://freight.cargo.site/t/original/i/186e12f9a58fc64c8e2bbefbf767cb5732e198410b4a45157de6d3f3af6fc190/Additional-Fan-Asset-NFT_Carlton3000_220413-copy-3.png" data-mid="176286997" border="0" src="https://freight.cargo.site/w/1000/i/186e12f9a58fc64c8e2bbefbf767cb5732e198410b4a45157de6d3f3af6fc190/Additional-Fan-Asset-NFT_Carlton3000_220413-copy-3.png" /> <img width="1668" height="1671" width_o="1668" height_o="1671" data-src="https://freight.cargo.site/t/original/i/ced31a47c79eedf20ca82f9970f915bbd2b78c883d65bf5333e0e7f8c996a9eb/Additional-Fan-Asset-NFT_Carlton3000_220413-cop4.png" data-mid="176287044" border="0" src="https://freight.cargo.site/w/1000/i/ced31a47c79eedf20ca82f9970f915bbd2b78c883d65bf5333e0e7f8c996a9eb/Additional-Fan-Asset-NFT_Carlton3000_220413-cop4.png" /> <img width="1668" height="1671" width_o="1668" height_o="1671" data-src="https://freight.cargo.site/t/original/i/f38f6d59acc5511dc060767f9844f0559e527cb66d71b8f92db566f0d494ed12/Additional-Fan-Asset-NFT_Carlton3000_220413-copy.png" data-mid="176286785" border="0" src="https://freight.cargo.site/w/1000/i/f38f6d59acc5511dc060767f9844f0559e527cb66d71b8f92db566f0d494ed12/Additional-Fan-Asset-NFT_Carlton3000_220413-copy.png" /> <img width="3377" height="1546" width_o="3377" height_o="1546" data-src="https://freight.cargo.site/t/original/i/1626dfba9ecf24fb5f971688969f462530d03e9a8e63129d80ca2511c630cbd9/CARLVERSE-BEARS_VINYL-MOCK.jpg" data-mid="185748981" border="0" src="https://freight.cargo.site/w/1000/i/1626dfba9ecf24fb5f971688969f462530d03e9a8e63129d80ca2511c630cbd9/CARLVERSE-BEARS_VINYL-MOCK.jpg" /> <img width="1673" height="893" width_o="1673" height_o="893" data-src="https://freight.cargo.site/t/original/i/a3c4913ce0f57ba3daa6f7f201686a75e395d108207c6dfe9a126f33c26305b4/Phone-03-last-1-copy.png" data-mid="208517964" border="0" src="https://freight.cargo.site/w/1000/i/a3c4913ce0f57ba3daa6f7f201686a75e395d108207c6dfe9a126f33c26305b4/Phone-03-last-1-copy.png" /> <img width="3624" height="2038" width_o="3624" height_o="2038" data-src="https://freight.cargo.site/t/original/i/c26d2993c0dcaea24dc491d5f2cec438f00d416c24c57ddae81b569849d8af76/Website-Screen-Laptop.jpg" data-mid="176286116" border="0" src="https://freight.cargo.site/w/1000/i/c26d2993c0dcaea24dc491d5f2cec438f00d416c24c57ddae81b569849d8af76/Website-Screen-Laptop.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/38cd0cce78ffa03bb4e82e3878caa909ddccd9bd01f2c14dc678acba55913f4a/Pylon-OOO-Mock.jpg" data-mid="176286132" border="0" src="https://freight.cargo.site/w/1000/i/38cd0cce78ffa03bb4e82e3878caa909ddccd9bd01f2c14dc678acba55913f4a/Pylon-OOO-Mock.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d251413c59d74586eaa37a762ecfb4fa8893f71dfdd7fda5bae34f4e522c061d/Frame-7.png" data-mid="176287064" border="0" src="https://freight.cargo.site/w/1000/i/d251413c59d74586eaa37a762ecfb4fa8893f71dfdd7fda5bae34f4e522c061d/Frame-7.png" /> <img width="2880" height="1975" width_o="2880" height_o="1975" data-src="https://freight.cargo.site/t/original/i/214db986eaa6a3937e6580959ff203c2cedba5120d50374eda75ae0a52d7d075/Frame-1338.png" data-mid="176287066" border="0" src="https://freight.cargo.site/w/1000/i/214db986eaa6a3937e6580959ff203c2cedba5120d50374eda75ae0a52d7d075/Frame-1338.png" />