Raptors 905 Lunar New Year Jersey
Theme Night Jersey Design 2024
The Ask: Create a theme night jersey design to celebrate Lunar New Year in 2024, ushering in the Year of the Dragon.
The Result: The 2024 LNY jersey broke jersey sales records at Maple Leaf Sports & Entertainment—it is still the most purchased jersey in 905 history, and was voted the most beloved theme-night jersey by fans across the G-League in its annual jersey bracket challenge. The design also received press attention, giving me the opporutnity to speak about the jerseyon both OMNI TV and the Toronto Star.
The Result: The 2024 LNY jersey broke jersey sales records at Maple Leaf Sports & Entertainment—it is still the most purchased jersey in 905 history, and was voted the most beloved theme-night jersey by fans across the G-League in its annual jersey bracket challenge. The design also received press attention, giving me the opporutnity to speak about the jerseyon both OMNI TV and the Toronto Star.
