Allstate
Lead Design
CRM scalable design systems (Illustration, Typography) and Email, Direct Mail, Web Banner Design
CRM scalable design systems (Illustration, Typography) and Email, Direct Mail, Web Banner Design
Using data-driven strategy, we accelerated Allstate’s growth by transforming their marketing from product-centric to customer-centric. Our brand guidelines, illustration styles and flexible, modular design system worked across CRM campaigns to deliver impactful brand stories and personalized content at scale. Our integrated campaigns drove an performance increase of 27.6% in policies purchased.
