The Carlverse
Toronto Maple Leafs Multiverse
Creative Strategy + Art Direction. 2022-23.
Motion Designer: Hasan Dadah
Senior Designer: Janet Wen
The Toronto Maple Leafs released a series of NFTs in 2022 inspired by the team slogan, “Leafs Forever”. The team’s beloved mascot, Carlton the Bear, accidentally walked into a time machine, and out came countless versions of himself from different time eras.
The community of NFT holders were given avatar assets, as well as access to special giveaways and new ways to show their fandom.
We designed a launch campaign spanning email, social, web and out-of-home to support the introduction of the Carlverse, featuring our four beloved OG bears.
We designed a launch campaign spanning email, social, web and out-of-home to support the introduction of the Carlverse, featuring our four beloved OG bears.
CARL FOREVERTON
CARL TON3000
CARL DAPPERTON
CARL CLOVERTON
