Community Hub Revitalization
Toronto Maple Leafs x City of Toronto
Experiential Art Direction. 2024
Designers: Janet Wen, Jinah Jung, Sonica Katoch
Brand Art Director: Jason Jokhai
Venues: Alexandria Park, West Mall Rink, Port Union
Background: As a part of the legacy commitment to reducing barriers to play, the Toronto Maple Leafs invested more than $500,000 at three city parks. The three parks across the City of Toronto included Alexandra Park, West Mall Rink, and Port Union Community Recreation Centre. Our team was tasked to reimagine these recreational spaces that will host hockey programming for more than 23,000 youth each year.