ILLUSTRATION      ABOUT

Dropshop

 
Branding & Launch Campaign

Lead Design, 2022.

Motion Designer: Hasan Dadah
Art Director: Caroline Shaw

3D  / Motion: Davor Mihalji
UX: Jon Wolf, Thaisa Santos



Dropshop is the next level of fandom for fans, by fans. We changed the NFT rulebook by letting any and every fan own pieces of their team history, moments in the making, and the future of sports collectibles. The brand and digital platform is built for easy adoption by affiliate teams across the NHL, NBA, and beyond.




MOODBOARD



Brand Design



With partnerships with the Montreal Canadiens, the National Hockey League, F1’s Mclaren and more, the DropShop brand is designed to be modular and flexible, adjustable to our affiliate’s logos and colours. The examples shown below demonstrate how our design systems worked with the Toronto Maple Leafs’ brand. 







DIGTAL PRODUCT AND PROMO





DIGITAL PLATFORM DESIGN



SEE MORE WORK