FIFA World Cup 2026
Toronto Host City Pitch
Art Direction. 2023.
Client: The City of Toronto / Destination Toronto
Venue: Hotel X, BMO Field
Photography - Johany Jutras
Illustration - LeeAndra Cianci
Design - Ben Lam, Sonica Katoch, Anthony Laksama
Agency - Recess Creative, ICON Digital
In the fall of 2021, Destination Toronto and the City of Toronto welcomed FIFA international delegation to the city in hopes of securing their host city bid for the 2026 world cup. We told the story of the city’s capacity, diversity and passionate love of soccer. We proved that we were ready to host the tournament because in 2026, the world won’t be coming to Toronto... it’s already here. All In Toronto.
360 art direction and collateral design: photography, sizzle videos, signage, decoration, gifting, a 50 page perfect bound book, and a 160 slide keynote to accompany speakers during their presentation.
The Parenthesis
Showcasing All In Toronto
We transformed the O in “TORONTO” into a visual metaphor that could be agile, flexible and impactful way to house content and signify the diversity, culture and passion for football that is found in the city.
The Site Visit
When FIFA international delegation arrived in the city, we decked out BMO field in our brand, and presented the delegation with gifts including custom cleats and a hardcover book. We ended the day with a 160 slide presentation that showcased the city’s capabilities to host a world-class tournament with speakers including Mayor John Tory, Dwane De Rosario, Larry Tanenbaum and Pinball Clemons.
