Canada Basketball
GloblJam Brand & Launch Campaign
Creative Strategy + Art Direction, 2022.
Motion Designer: Hasan Dadah
Designer: Sonica Katoch
I was tapped to art direct Canada Basketball’s new tournament, showcasing the sport’s stars of tomorrow nationally on Sportsnet. The5-on-5 Under-23 basketball tournament featured women’s and men’s teams from around the world, alongside an immersive cultural experience featuring musical performances, fashion drops, community engagement and diversity conversations.
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The Spotlight
All the world’s a stage and this is the main event. Talent raised into the spotlight atop a stage set for greatness to not only happen – but to behold. Dreams are on display, art takes centre court and culture is the theatre in which we all have a ticket. This is the world’s showcase.
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The Spotlight
All the world’s a stage and this is the main event. Talent raised into the spotlight atop a stage set for greatness to not only happen – but to behold. Dreams are on display, art takes centre court and culture is the theatre in which we all have a ticket. This is the world’s showcase.
