Hit As Hard As Life
ROLE: Copywriter, made in collaboration with func.media
Hit As Hard As Life tells Zamour’s heartbreakingly true story—the loss of his brother to mental illness, and the brave fight through grief that followed. In honour of Kadeem Johnson’s memory, we hoped to normalize the stigma associated with depression and suicide.
The video was amassed over 45,000 views on Instagram and raised $2000 in support of @camhfoundation’s research and care for those struggling with mental illness.
TEAM:
DIR - Everett Vane & Pat Greenall
DP - Luke Saagi
PROD - func.media
AC - Daniel Poirier
Colour - Erik Bayley
PA - Steven Tsinokas
PA - Robert Morrow
With special thanks to:
Ontario Camera
Sully’s Boxing Gym
