ILLUSTRATION      ABOUT






Subtle grill marks on the logo refer to the marks on the grill or steak, and harken back to the crosshatch illustration style implemented throughout the brand.




Filet Mignon
NYC Striploin

Filet Mignon Side
Tom Hawk
KC Striploin






Food Photography

Intention. All food is carefully plated— not messy or spilling over plates.


Undisturbed. The photography should mimic still life art— classic, with everything placed intentionally to create a perfect composition with high contrast. No hands nor motion shown.


Focus. Emphasis on negative space and surrounding darkness. We use a single light source, with all else fading away except for the plated food itself.





Menu Design