Hot Stove
Restaurant Branding
Art Direction. 2023.
Senior Designer: Janet Wen
Designers: Sonica Katoch, Jinah Jung
Illustrator: August Lamm
The Background: Hot Stove is a classic steakhouse at the heart of the city of Toronto. They pride themselves on finding the highest graded, individually selected cuts of beef. A meticulous 6 week dry aging technique produces perfect marbling at the local meat farm, St Helen’s, only 90 kilometres away from the restaurant.
The Big Idea: Bring the advantage Hot Stove has to its visual language—the marbling of the carefully selected cuts of beef and their “crosshatch” marks when grilled to perfection.
We helped Hot Stove with a new logo, colour palette, photography set, menus, interior design direction and launch campaign.
The Big Idea: Bring the advantage Hot Stove has to its visual language—the marbling of the carefully selected cuts of beef and their “crosshatch” marks when grilled to perfection.
We helped Hot Stove with a new logo, colour palette, photography set, menus, interior design direction and launch campaign.
Subtle grill marks on the logo refer to the marks on the grill or steak, and harken back to the crosshatch illustration style implemented throughout the brand.
Filet Mignon
NYC Striploin
Filet Mignon Side
Tom Hawk
KC Striploin
Menu Design
