House of Hockey
Toronto Maple Leafs x Drewhouse
Experiential Ideation + Art Direction. 2023.
Motion Designer: Hasan Dadah
Senior Designer: Janet Wen, Justin Alejandro
Brand Art Director: Jason Jokhai
Venue: The Symes Building, Toronto
The Toronto Maple Leafs, in partnership with Drewhouse has launched House of Hockey— an inclusive, impactful ball hockey program by addressing the number of barriers keeping youth on the sidelines and setting the standard for accessible hockey opportunities.
We were asked to create an event to kick off the program with a space that would inspire youth to play and invite over 100 influencers to be a part of the movement that allows the next generation to rethink hockey. The future of hockey is about to change. And that change begins here.
We were asked to create an event to kick off the program with a space that would inspire youth to play and invite over 100 influencers to be a part of the movement that allows the next generation to rethink hockey. The future of hockey is about to change. And that change begins here.
