House of Hockey
Toronto Maple Leafs x Drewhouse
Experiential Art Direction. 2023/24.
Motion Designer: Hasan Dadah
Senior Designer: Janet Wen, Justin Alejandro
Brand Art Director: Jason Jokhai
Venue: The Symes Building and MLSE Launchpad, Toronto
Background: The Toronto Maple Leafs, in partnership with Drewhouse has launched House of Hockey— an inclusive, impactful ball hockey program by addressing the number of barriers keeping youth on the sidelines and setting the standard for accessible hockey opportunities.
The Big Idea: Create an event to kick off the program during The 2024 NHL All Star Week with a space that would inspire youth to play and invite over 100 influencers to be a part of the movement that allows the next generation to rethink hockey. Then, send Justin Bieber a larger than life gift to spark his excitement, garnering nation-wide media attention.
The Big Idea: Create an event to kick off the program during The 2024 NHL All Star Week with a space that would inspire youth to play and invite over 100 influencers to be a part of the movement that allows the next generation to rethink hockey. Then, send Justin Bieber a larger than life gift to spark his excitement, garnering nation-wide media attention.
