The Magnificent
We built a brand for Lorenzo told the story of Lorenzo in a way that was larger than life, to capture the hearts and minds of the casual soccer fan and those who don’t know him. Thus, we strove to tell the legend of The Magnificent.
Building the Lore
3D renaissance ‘artifacts’ celebrated the significance of his arrival by representing Lorenzo and his career. Excerpts of lore were taken from a fabled “Book of Lorenzo”, using typography as a visual design tool to layer into physical and digital storytelling.
