Toronto Raptors Jersey Reveal
Retail Campaign
Art Direction/Visual Identity Exploration, Frame-by-frame Animation, Typography, Manifesto Film Storytelling and E-Commerce Microsite Design
Background: The Toronto Raptors were launching 5 jerseys to represent a diverse and loyal fanbase—The Proud, The True, The Defiant, The Creator, and The Original.
The Big Idea: Create bold visual languages to tell the story of each jersey. The use of our creative spanned from multichannel retail campaigns to in-game graphics for the team.
The Big Idea: Create bold visual languages to tell the story of each jersey. The use of our creative spanned from multichannel retail campaigns to in-game graphics for the team.
