TFC - Global Toronto Area
Toronto FC
Creative Strategy + Art Direction, Design. 2024
Designer: Janet Wen
Venue: BMO Field
The Ask: The challenge from Toronto FC was to create a three-year kit, subbrand and campaign that celebrated the global connection of our loyal fanbase, our diverse city and the beautiful game.
The Big Idea: Beginning with the launch with a Community Kit in 2024, the campaign leads the brand into the World Cup in 2026, when the world meets in one place—our home—the GTA, or, as we like to call it: the “Global Toronto Area”
Our Community kit tells the story of our crest’s shield—our diverse nationalities. The way the shields interlock demonstrate that though we may all be different, we find common shades in one another through our love of the team, All For One.
The Big Idea: Beginning with the launch with a Community Kit in 2024, the campaign leads the brand into the World Cup in 2026, when the world meets in one place—our home—the GTA, or, as we like to call it: the “Global Toronto Area”
Our Community kit tells the story of our crest’s shield—our diverse nationalities. The way the shields interlock demonstrate that though we may all be different, we find common shades in one another through our love of the team, All For One.
24 Community Kit
Design & Marketing
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Global Toronto Area Branding
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